This is the case film of design proposal of the campaign. To understand overall project background and concept of design deliverables, check out the video below:
Company name: UFC Refresh Coconut Water
Observation:
(1) There is an abundance of similar competitors in the market.
(2) The packaging lacks distinctiveness to stand out among competitors.
(3) The packaging is neither user-friendly nor durable enough for sports activities.
Insights:
(1) The packaging lacks user-friendliness and durability for sports activities.
(2) Following a workout, individuals often opt for water due to its convenience for rehydration. However, UFC Coconut Water offers a tastier alternative, enriched with essential electrolytes to replenish energy levels.
Big Idea: Restore Your Energy
Proposed designer deliverables as follow:
(1) Pre-launch campaign teaser video
(2) New design label and packaging design (sport bottle)
(3) Print Advertisement Designs
(4) Website Landing Page Design
Software used: Figma
(5) Campaign Reward App
Software used: Adobe XD
(6) Digital Designs for Social Media Events
