Mille Tarte is a budding online business specializing in tarts and cupcakes, operating out of Kuala Lumpur, Malaysia. When the client initially reached out to me, they had specific requirements for their brand identity:
They desired a charming illustration logo featuring either a cat or a dog alongside a fruit tart.
The background color was to be pink.
Ideally, the logo should have a circular shape to facilitate its use as a sticker for packaging.
To meet these requirements, I opted for an overall black and white illustration to maintain a clean and cohesive visual aesthetic. In the logo design, I depicted the pet reclining on a strawberry tart, allowing the elements to interact seamlessly and form a unified logo.
Additionally, I suggested that the individual elements of the logo (the resting pet and the strawberry) could be separated and utilized as supporting graphics. These graphics could be strategically placed around promotional materials and menus in the future, enhancing the brand's identity and recognition. Examples of potential applications are showcased below:
