Project Brief:
Adidas found that in Shanghai, over 50% of girls do not participate in competitive or individual sports, and more than 25% of them cease playing sports between the ages of 14 and 17. Numerous barriers, such as unequal opportunities, inadequate infrastructure, limited access, and funding constraints, hinder their advancement. Therefore, Adidas is dedicated to reshaping the future for young female athletes in Shanghai through the launch of this comprehensive integrated campaign.
Website Design:
Mobile App and Social Media Proposal:
Sephora Collaboration Billboard:
The concept of collaborating with Sephora for the "Adigirl" campaign was suggested because it serves as a platform to engage our target audience, as Sephora offers cosmetic and skincare products that align with their interests. This collaboration would facilitate easier access to the campaign, allowing us to convey our message and encourage them to rekindle their interest in sports through our app. Upon registering on the app, Sephora would offer them promotional discounts on select products such as sunscreen or masks.
Summary of Work-In-Progress Behind:
